The wellness world in 2025 is going full beast mode. Skincare made from beef fat. Supplements from cow colostrum. Diets packed with steak and cottage cheese. This is not a fringe movement anymore. It is becoming the norm for beauty and wellness lovers who want results, not fluff.
People are tired of complicated labels, plant-based products that don’t deliver, and wellness trends that feel more like hype than help. What is taking their place? Real food, real fats, and real results from animals.
The wellness crowd has fallen hard for high-protein diets. TikTok’s flooded with beef-and-cottage-cheese bowls, racking up over 158 million weekly views. On Google, searches for “high-protein meals” and “carnivore diet” have jumped to 1.3 million and 1.8 million a month.
Laryssa / Pexels / Protein is the engine behind better hair, smoother skin, and longer-lasting energy. And animal protein beats plants in that race.
It is complete, easy to absorb, and backed by centuries of human evolution. Veggie-based wellness might still be around, but the loudest buzz in 2025 comes from sizzling pans and steak tartare reels.
Colostrum and Collagen
Supplements are not just about powders and pills anymore. They are about cow milk, collagen, and pure animal strength. Colostrum, the first milk from cows, is booming. It is loaded with antibodies, enzymes, and growth factors. Big brands like Armra and Cymbiotika are selling out fast.
People swear it clears up their skin, helps with digestion, and gives them better focus. Same with collagen. This stuff has been around for years, but now it is everywhere. It feeds skin, joints, and even gut lining. When it comes to supplements in 2025, animal-based doesn’t just work, it wins.
Searches for “beef tallow skincare” exploded 1,000 percent this year. Why? Because people are fed up with synthetic creams. Tallow is pure, packed with vitamins, and bioavailable. Meaning, your skin actually absorbs it. It mimics the oils our bodies already produce.
If you have seen #MeatOnly or #CarnivoreGlow trending, you are not alone. Platforms like TikTok and Instagram have turned animal-based living into a full-on aesthetic. Khloé Kardashian’s protein popcorn didn’t hurt either. Influencers are showing off clearer skin, thicker hair, and leaner bodies.
Carnivore Diets Keep Evolving
Olly / Pexels / Women are leading the charge, moving away from traditional wellness trends that focus on dieting and detoxing.
There is not one way to go carnivore. Some eat only red meat and water. Others mix in seafood or eggs. Some lean keto with small plant touches like herbs or berries. What ties them all together is a focus on animal nutrition and cutting out processed junk.
People report weight loss, mental clarity, less joint pain, and even hormone balance. There is no single carnivore rulebook, but the results are turning heads. Wellness folks who once counted macros now count steaks. Instead, they are after hormonal support and long-term health.
Animal fats, proteins, and nutrients hit the mark. They fuel the brain, stabilize hormones, and support fertility. Brands like Momentous are seeing equal use from men and women, a big change from the old gym-bro supplement space. Wellness is no longer gendered. It is about what works.
The “carnivore-ification” of beauty and wellness is here. It is part biohacking, part ancestral, and completely driven by results. People are fed up with empty claims and fake fixes. They want something real, and animals are delivering.
