LeBron James – $41.18 Million – $474K/Post

Lebron James is argued to be the greatest basketballer in the world, and his name even comes up in comparison to the legendary Michael Jordan. For such a star athlete, bagging endorsement deals is child’s play. You can imagine that the companies that James will consider worth promoting will pay him a pretty huge sum to do so, and right now, it reportedly stands at a whopping $474k per post. 

James has about 103 million Instagram followers as his audience for promotions. And his reputation only keeps building as he was selected to the All NBA 75th Anniversary team in 2021.

Kevin Hart – $39 Million – $706K/Post

Kevin Hart is a comedic genius everyone loves, both for stand-up comedy and his roles in films. Hart’s candid life on social media makes him a delight to follow, not to mention that he has achieved stardom in Hollywood for his acting.

Hart has a fan base that is of interest to brands considering there are 128 million people following him on Instagram, and he bills as high as $706k for any promotional post he makes. Another chance to enjoy Hart’s unique content came on November 24, 2021, when the Netflix thriller “True Story” was released.

Will Smith – $42 Million – $338.2K/Post

Here, Will Smith is promoting his son’s brand Just Water, but we guess that Jaden doesn’t have to pay his father’s bill of $338k per post for this promotional picture. Don’t you just love the selflessness of a father?

Smith has always delivered engaging content, whether through his acting or personal life, and it has earned him up to 56.6 million followers on Instagram. Speaking of engaging content, his biography “Will” was published November 9, 2021, which you can get on Amazon. And there’s also an audiobook—snippets mostly—available on Spotify.