2023 was quite the year for sustainable beauty and health brands. As we all strived to be more eco-conscious in our choices, these brands rose to the occasion, making it easier (and more fabulous) than ever to look and feel good without harming the planet.
Marie Claire U.K. has always had its finger on the pulse of the beauty industry, and in 2023, they had well and truly outdone themselves with the Sustainability Awards. Let’s dive into their top picks:

Getty / From the Body Shop to Devine and Fable & Mane, here are the top picks of Marie Claire U.K.’s Sustainability Award judges.
6. Fable & Mane
Taking inspiration from ancient Indian hair rituals, Fable & Mane combines the magic of Ayurveda with sustainable practices. Their products are not just about hair health–they are a journey into age-old traditions, infused with botanicals and time-tested wisdom. Every wash, condition, and treatment is a nod to nature and its bountiful gifts.
Plus, with their commitment to reducing waste and supporting wildlife, your locks get the love they deserve in the most environmentally friendly way.
5. STORIES Perfums
Imagine drenching yourself in a perfume that not only smells divine but also shares a story. STORIES Perfums are all about capturing memories and moments in exquisite fragrances. But here is the twist: They are as gentle on the Earth as they are on your senses.

The G / Thanks to its sustainability measure, STORIES Perfums is voted as the best wellness brand of 2023 by Marie Claire U.K.’s Sustainability Award.
Every bottle is crafted with love, honoring ethical sourcing and eco-friendly packaging. There is a tale behind every scent, making each whiff an intimate, eco-conscious experience.
4. Devine
There is no doubt that Devine is not just a brand name. It is an experience. Merging the best of health, wellness, and beauty, their offerings are a treat for the skin and the soul. Think of their products as elixirs of goodness derived from the purest natural ingredients. All wrapped up in sustainable packaging.
Their creams, serums, and toners are the epitome of luxury without the environmental cost. A match made in eco-heaven!
3. Susanne Kaufmann
This brand believes in the power of nature, and it shows! Nestled in the Bregenz Forest, this brand has tapped into Alpine flora’s potency to create skincare products. Something that feels like a spa retreat. Sustainability is not an afterthought here. Instead, it is the core of their philosophy.
From renewable energy sources to recyclable packaging, they are paving the way for a greener beauty future. So, if you are seeking rejuvenation, both for your skin and the planet, look no further.

The Talks / As voted by Marie Claire U.K.’s Sustainability Award judges, Susanne Kaufmann is the leading sustainable brand of 2023.
2. Floral Street
When beauty meets sustainability, it is a beautiful street to walk on. Floral Street, to be precise! Their fragrances are a delightful bouquet of nature’s finest, crafted without compromising on ethics. Vegan, cruelty-free, and eco-responsible, every scent is an ode to Mother Earth.
1. The Body Shop
A pioneer in ethical beauty, The Body Shop continues to win hearts (and awards!) even in 2023. From fighting against animal testing to promoting fair trade, their journey has been nothing short of inspiring.
With a range of products that cater to every skin type and concern. All while prioritizing our planet’s health, they have shown that sustainability and quality can go hand-in-hand.