50 Design Items That Could Save Your Life Or Simply Make Your Day A Bit Better
Hit Them Where It Hurts
Saving the environment is essential, and there is one major rule everyone can follow to help: Do not litter. But alas, not everyone has the etiquette to keep their wrapper until they find a bin to throw it in. These are the people this ad campaign in Toronto, Canada, was targeting.
The designer was very clever, too, shaping the anti-litter campaign around the very things being tossed on the ground. He also used their titles to form words that hit them where it hurts… their egos. After all, no one, litterbug or not, wants to be called dumb or low life.
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