Using Nature To Bring The Message Across
Koleston is a hair coloring product meant to make the color of tresses look as natural as possible. So it was pretty clever of this advertising team and designer to use nature to promote the product’s excellence. All they needed was the correct environment to make the idea work.
They found this setting on a cliff in Lebanon overlooking the ocean. The billboard was strategically placed on the cliff and, as the sun passed through the sky for sunset, it showed some of the natural colors the product delivers via the lighting hues created by the setting sun.
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