A Message Of Hope
One of the basic rules of driving is when you get into your car, always buckle up. Yet, it’s a simple rule that very few people follow. While campaigns about buckling up and not drinking and driving are common all year round, things get particularly intense around the holidays.
These campaigns usually use fear to get their message across, although this campaign, run in the dominantly French province of Quebec in Canada, uses a message of hope. This advert showcased how simply buckling can save you from your death by having the seatbelt covering its usual area, conveniently covering up the second date as well.
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