The Cat That Got (On) The Cream (Box)
In a world where many brands compete for the same space, people either need to get clever or be canceled. The only other way for your product to be noticed is to be creative. That’s what Russian design agency Depot did for the Milgrad milk brand.
It was a simple train of thought: People love cats, cats love milk, so put a cat on the milk carton. But it gets even cleverer because each side of the carton is printed with a different side of the cat, so you can build a cat by using numerous cartons. There were also other kinds of cats to build—so cute!
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